The Oral History of Billionaire Boys Club & Icecream Through Pharrell, Pusha T & More
This past summer, Pharell and A Bathing Ape founder Nigo celebrated the 10 year anniversary of their Billionaire Boys Club/Icecream brands, as they entered into the lines’ strongest year ever. Reports indicated that 2013 will close with BBC and Ice Cream having $25 million to $30 million in volume…record numbers for a brand whose highest mark ever was $12 million. With the expansion of the Billionaire Girls Club line, the exclusive Bee Line collection, and plans to expand into accessories, fragrance, and eyewear, it’s clear they’ll only be going up from here.
Pusha T: “The true style icon to me is Pharrell Williams. And what they’ve created and continue to create, to just raise the bar for a brand that is rich in quality and rich in a standard. It’s probably the go-to streetwear brand. I want people to know, like I do this as the student. I am 100% a student of Pharrell Williams. Style student; Pharrell Williams.”
To really get a look into the inner-makings of the successful first decade of the brands, Complex had everyone that had an intricate part in their success share their stories of the comeup. Check it out here as Pharrell, Pusha T, Nino Scalia, Phillip Leeds and more discuss the history of BBC and Icecream.